SXSW 03.17.10
The South by Southwest Music Festival began in 1987 and is held every year in Austin TX, bringing together over 1,400 bands from all corners of the world, landing in every location anywhere close to downtown that has an occupiable space for a band to set up and an electrical outlet. Swirling around the core of South by Southwest is Ernest Hemmingway’s The Sun Also Rises, set to the 1974 album The Heart of Saturday Night by Tom Waits. Crowds conglomerate into mobs that form and disperse at the drop of a hat, if that idiom is still relevant. It’s an event that is powered by word of mouth and instantly public announcements through Twitter, which exploded here in 2007. It is geared toward those with a deficit of attention, with most bands limiting their sets to thirty minutes and only playing what they feel is their best material. Consequently there is a constant popping in and out of clubs and bars and tents. I overheard a guy on the street say that SXSW is like doing shots of bands. I understood his meaning, but felt it was more analogous to a wine tasting, finding unexpected discoveries and holding on with all your might.
There are one thousand thirty three miles from Louisville to Austin, and that takes roughly sixteen hours to drive. If you pick the right companions, it has the potential to be a journey full of music, comedy and conversation. And quite honestly, with that many hours in a vehicle, you had just better pick the right companions; the kind that will appreciate the serendipity of a well-shuffled ipod announcing the Days of Miracle and Wonder And Don’t Cry Baby Don’t Cry as you shoot through Memphis, and the gentle rebuke That’s Right, You’re Not From Texas as you curse the frontage roads of Texas. We left at 6:30 Eastern time, eight hours to Little Rock, five hours to Dallas, three final and excruciating hours south to arrive finally in Austin, TX at 10:30 pm Central time.
A brief hotel check-in, downtown Austin welcomes your decompression. As the capitol of Texas, Austin is laid out on a much appreciated grid, and for our purposes, the two perpendicular streets that hold our attention for the next few days are 6th St. and Congress Ave. Housing a dense population of bars, clubs and restaurants, 6th St. is ideal for the perusal of live music. As we began our recon of the area, we quickly realized that it was Wednesday, March 17, also known far and wide as St. Patrick’s Day. Also known far and wide as Underage Amateur Night, youthful experimenters with adult beverages ruled the scene. While there were a number of bands performing, the main events and destination bands would begin the following day. After a quick lap through 6th and popping in a small number of venues, it was time to call it a night and get rest for the exhaustathon that was to be the next few days. And make a note for the future to avoid downtown St. Patrick’s Day festivities.
Then you comb your hair, shave your face
Tryin’ to wipe out every trace of all the other days
In the week you know that this’ll be the Saturday
You’re reaching your peak
Stoppin’ on the red, you’re goin’ on the green
‘Cause tonight’ll be like nothin’ you’ve ever seen
And you’re barrelin’ down the boulevard
You’re lookin’ for the heart of Saturday night
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